To coach is to serve, to serve is to succeed—INTEGRITY



The foundation of Principle-Centered Coaching is built on five core principles that present an image of the kind of coach I want to be.

By following these five principles found in “Build it Big” by Direct Selling Women’s Alliance, I strive to cultivate a supportive, safe environment in which my team will flourish. This is principle number FOUR.

The Principle of INTEGRITY: Do you do what you say you will do? INTEGRITY is when our thoughts, words, and actions are the same AND we follow through with our commitments.

Principles 1, 2 and 3 will be lost if you do not follow through with what you say. Being true to my word is very inportant to me. INTEGRITY means doing what is right, and what is honorable…even if no one else is looking. INTEGRITY is my internal compass. As I build up my team through TRUST, treat them with RESPECT, and keep an attitude of SERVICE…If I am doing things right, hopefully I will inspire others to stay the course…even when things aren’t going quite as planned.

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Reference: “Build it Big” by Direct Selling Women’s Alliance, Dearborn Trade Publishing, page 97 & 140


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