Tag Archives: authenticity

To coach is to serve, to serve is to succeed—AUTHENTICITY



The foundation of Principle-Centered Coaching is built on five core principles that present an image of the kind of coach I want to be.

By following these five principles found in “Build it Big” by Direct Selling Women’s Alliance, I strive to cultivate a supportive, safe environment in which my team will flourish. This is principle number FIVE.

The Principle of AUTHENTICITY: An AUTHENTIC leader is comfortable being herself (or himself) and does NOT put on appearances. Strive to be natural, genuine, and honest in your dealings with your team.

I would go a step further and say, “Be genuine and honest with everyone you come into contact with”.
Authenticity” is all about being real. Genuine, not an imitation. Guard your character. It is who you are when noone is looking…Be aligned with your core values. When you are noble and trustworthy, your team and others will respect and listen to you.

Authentic leadership is all about being the person you know in your heart that you are and NOT what others want you to be or what is popular in the world to be. Authentic leadership does not come from your title or from the size of your bank account. It comes from your very being and the person that you truly are. It is taking the previous 4 principles, TRUST, RESPECT, SERVICE, and INTEGRITY (and I add FAITH)…I believe this is our AUTHENTICITY.

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust”. Lance Secretan

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Reference: “Build it Big” by Direct Selling Women’s Alliance, Dearborn Trade Publishing, page 140